"How hungry are you?" - Robert DeVore

“How hungry are you?”

This question changed everything.

I was in the middle of writing a blog post titled “Hitting pause”, outlining how I was going to be pushing back the CannaBiz Software launch and focus my efforts elsewhere.

Then out of nowhere I was given an opportunity for additional work outside of my regular nine to five hours.

Along with the proposal for the extra work, the statement “let me know how hungry you are” came with it.

How hungry am I?

Good question. Easy answer.

Answer: I like to eat.

But how much did I actually like to eat?

I was just in the process of clearing off my plate and then someone slapped a fat ass steak on top of it.

So if I really liked to eat, why was I ignoring all of the food I already had on my plate?

Was it stale? Did I not enjoy the flavor anymore? WHY was I getting rid of it in the first place?

To be honest, the stuff I was planning take off the table was stuff I actually enjoyed … a lot.

Building WP Dispensary in 2015 was a pivotal moment in my life and has guided me over the last 7 years.

I was wrestling with this decision for a few weeks, which is why the blog post was stuck in draft mode.

I didn’t want to let go of it all, but my life was a chaotic mess and I was having trouble figuring out how to sort it all out.

“let me know how hungry you are”

This couldn’t have come at a better time, even if from the outside it looks like one of the worst times to add more tasks to my plate.

Thriving under pressure

My whole life I’ve worked best with my back against the wall.

Fighting out of the corner has been my bread and butter, mainly out of necessity but also because I enjoy it.

I have been the underdog for so long, I think I forgot what it was like to just live a regular life without a thousand pounds of pressure on your shoulders.

When did I start to feel that way? When my son was born in June 2020.

Looking back, I started to “check out” mentally and put all of my focus and attention on making sure my family was as good as it could possibly be.

This meant a lot less time was spent writing code, blogging, and spending time on social media.

I spent my day juggling a (first in almost 20 years) full time job and brand new son.

I didn’t have the mental space to add anything else to my plate at that time.

But instead of clearing my plate off when I was obviously full, I just left the food there and stared at it … a lot.

This went on all the way until a couple of weeks ago when I started writing the “Hitting pause” blog post.

So am I hitting pause, or not?

Yes, and no.

The official launch of CannaBiz Software will be pushed back until sometime in the spring of 2023.

This gives me the time to put the proper pieces in place for the launch instead of half-assing it in order to meet an arbitrary deadline I set for myself.

The plugins at Devio Digital will continue to live on and will have updates pushed out, mainly the BoostBox plugin (more on that soon).

These plugins will not be top priority until at least mid-year 2023 so I can focus more on the CannaBiz launch and all of the code work that will go along with that.

WP Dispensary will continue to live on, but will be changing up its pro plugin lineup to a more streamlined offering (more on that soon).

Time to eat

My back is against the wall again, just how I like it. And this time it’s by design.

I’ve got a clear mind and a solid plan for the next 3-6 months that’ll put all of the pieces in place for the long run.

In the meantime, lets eat.


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