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Writing
Field notes from software systems, developer tools, AI workflows, open source, and the work that came before.
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LEAP: The Code of Extreme Leadership
In a world drowning in bloat and broken systems, leadership needs more than charisma. It needs a code. A compass. A creed that doesn’t just sound good in a keynote, but works when it’s 2AM and the product still isn’t…
Read ArticleIntroducing Projects for WordPress®: A Better Way to Showcase Your Work
Let me start by saying this isn’t simply about hate. It’s about clarity, control, and community. WordPress – the open source project – has been the foundation of my entire career. I’m grateful for it. And I’ve even gone…
Read ArticleRethinking Keyword Research in the Age of AI
Most people think keyword research means opening up Ahrefs , dumping out a spreadsheet, and calling it a day. That’s not strategy – that’s inventory . I believe that with the help of AI you can go way beyond the surface…
Read ArticleIntroducing Slop Stopper: A free content checker for WordPress®
You ever read an article and just know it was written by ChatGPT? You know, the ones where you don’t even have to check. The second you see “delve into the intricacies” or “tapestry of experiences” , you know you’re…
Read ArticleIntroducing Dispensary Details for WooCommerce®
Back in 2018, I built Dispensary Details for WooCommerce® to solve a problem: WooCommerce® lacked the essential cannabis-specific product details that dispensaries needed. Lab results, strain information, effects, and…
Read ArticleI’m freelancing again
At the end of 2019, I made a big shift – I took a full-time job for the first time in nearly 15 years. It was right before my first kid was born, and just a few months later, COVID hit. Looking back, the timing couldn’t…
Read ArticleStop Gambling With Client Trust: Why Skipping a Security Audit Is a Risk You Can’t Afford
If you run an agency – whether it’s maintenance, web development, marketing, branding, or anything in between – you probably think security is someone else’s problem. Spoiler alert: it’s yours. You build websites, run…
Read ArticleIntroducing an experimental new plugin: Email Designer for WooCommerce®
WooCommerce emails have always been a pain point for store owners looking to create beautifully branded transactional emails without diving deep into custom PHP templates. While WooCommerce recently improved its email…
Read ArticleBoostBox: Free Popups That Work, Pro Popups That Convert
Popups are fucking powerful – when they don’t suck. The problem? Most popup plugins are bloated, slow, and designed by people who clearly hate web performance . They force you into some janky drag-and-drop builder, load…
Read ArticleIntroducing Pattern Pal: AI-Powered Patterns for WordPress®
I’m excited to introduce Pattern Pal , a new free WordPress® plugin that leverages OpenAI to generate custom block patterns right inside the WordPress® editor! Whether you’re a content creator, designer, or developer,…
Read ArticleIntroducing Digg This: A social sharing plugin for WordPress®
There are a million social sharing plugins out there. Most of them suck 🤷♂️ They either slow your site to a crawl, inject bloated tracking scripts, or just look like they were designed in 2008 and never updated. So in…
Read ArticleWhy WordPress Plugin Developers Need Security Audits
If you develop WordPress plugins and haven’t had a third-party security audit , you’re playing a dangerous fucking game . I get it. You write solid code. You test your features. You’re confident in your work. But that…
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